Docket is a first-of-it’s kind, smart assistant that uses machine learning technology to help service based businesses operate more efficiently. I worked closely with the founders to create a complete brand identity, contributed to overall product strategy, and designed the entire application.
Do a few things, really well.
Designing Docket certainly had it's challenges. With needing everything from a complete visual style guide, to experience and interface design, there was plenty of work to do from the beginning.
One thing that helped curb the timeline and cost of this project from ballooning, was that there were really only a handful of core features that needed to be designed: online booking, smart scheduling, invoicing, and customer connect.
"With so many things we could do, it was important to find what we should do."
Business software, meets business intelligence.
Aside from a handful of core features that Docket supports, machine learning was a huge piece of their initial value proposition. Building in Artificial Intelligence (AI) that would help business owners do specific tasks was a game changer. This led me to design out a card based chat modal that could be pulled up at any point, on any screen, where the user could interact with Doc, the AI, to complete tasks.
Our hope was that at some point, Doc would not only be able to just receive specific inputs from the user, but also be able to proactively reach out with smart suggestions, and interpret free-form entries.
With everything that Docket was and wanted to be, I knew it was also important to make sure the brand conveyed the playful, helpful, and robust product that it was. With a quirky wordmark and chat-like mark for the in-app AI, Doc, I moved on to build out a color palette that would grow with the brand.