Ronnie Johnson
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Match.com

Match.com hardly needs an introduction. Despite being over 20 years old, Match continues to remain the top dating site in the world with over ~100mm active users. As the design lead on the project, I was tasked with working with their internal design and development team to build out an add-on feature to the main flagship app that would allow people to purchase deep insights on other people they find interesting. 

 
 

Match.com

 


Deliverables

Information Architecture
UI / UX
Illustration


Project Overview

Match.com hardly needs an introduction. Despite being over 20 years old, Match continues to remain the top dating site in the world with over ~100mm active users. As the design lead on the project, I was tasked with working with their internal design and development team to build out an add-on feature to the main flagship app that would allow people to purchase deep insights on other people they find interesting. 

 
 
 
 

A simple idea. A less than simple roadmap.

The idea for this feature was simple—allow people to purchase an add-on that would give them deeper insights and data points on people they found interesting. With that simple premise, we set out to start exploring ways this could be achieved inside of Match's already dense flagship native app.

Almost immediately, I began sketching high-level ideas to get my bearings and start to understand the complexities that I knew were going to eventually come up during the project.

 
 
 
 

The details in the data.

The team at Match was great at helping talk through some of my early concepts, and helping sift through the hundreds of thousands of data points that we could use for this feature.

Defining what data points to use and which to ignore was a huge part of the overall project and included more than a few back and forth's between the team and the engineers, trying to figure out what was possible.

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