Branding project I completed as part of a much bigger release of a product while at Oven Bits. While no longer actively being worked on, Pivot was an eCommerce platform developed for modern day brands that married social content from various channels to different products and experiences.
Reflecting a disruptive product.
When it came to designing the wordmark, I knew right away that I wanted it to convey the disruptive nature of the product and reflect how this was a different way of doing things. This led me take focus on bringing the arrow into the wordmark itself and using the 'p' is a standalone mark.
Along with developing the logo, I worked to create an extensive brand book and style guide, as well as a new visual identityfor things like the website and business cards.