Take Command Health
Take Command Health is a startup based in DFW, looking to change the way people and business purchase health insurance. They reached out to me to work with them on not only building out their consumer product, but also completely rethink their visual presence online.
Starting inside out.
If you think purchasing health insurance is a complicated matter, try designing for it. When Take Command Health approached me about helping redesign their website, it became immediately clear the mountainous task that was in front of me. This got my asking questions like: "How do you streamline the purchase process, while still being informative about all the potential options?"
We knew that validating our theories was critical to getting the experience right so we leveraged Invision to run dozens of tests, with real people, to lead us to the right solution. We started with various internal pages, that need the most validation, before moving to other things.
Helping small business be employer of the month.
After spending several months working on the individual health insurance side of things, legislation was passed that would allow for employers to easily reimburse their employees for health care costs. Take Command Health new this was an opportunity to grow a new side of their business and asked for help in create all the associated pages to help employees manage this functionality.