Ronnie Johnson
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Urban Decay

As the design lead on this project, I was tasked with designing a microsite for the release of Urban Decay's mascara, Perversion. It needed to be something that could showcase a steady stream of user generated content but also play nicely and promote Urban Decay's own branded content. In the end, I was able to create something that exceed the clients expectations with over 100,000 interactions.

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Urban Decay

 


Deliverables

UI/UX
Web Design
Strategy


Project Overview

As the design lead on this project, I was tasked with designing a microsite for the release of Urban Decay's mascara, Perversion. It needed to be something that could showcase a steady stream of user generated content but also play nicely and promote Urban Decay's own branded content. In the end, I was able to create something that exceed the clients expectations with over 100,000 interactions.

 
 
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Living, breathing marketing.

We knew from the beginning that the team at Urban Decay wanted something that felt very much alive and constantly in motion. Part of the desire to move that direction was because of the sheer amount of content their customers would create due to the deep passion they have for the brand. It was important that we designed a flexible grid system where brand content could be interchanged dynamically with real-time tweets and instagram photos that people were posting.

 
 
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The results were astonishing—surpassing even our own expectations, within days of launch.